by Katie Wilson | Mar 30, 2020 | Blog, Deliberate & Creative Approaches
In the past, when people heard the words “qualitative – engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and...
by Katie Wilson | Mar 30, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
These days, there is no shortage of ways to connect with your consumer target for qualitative or quantitative engagements. While the “right” approach for a particular project will be driven by factors such as the objectives, target, timing, and budget, it’s important...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction
Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior to joining Insights in Marketing I was a brand manager so I know, as do most of the Sr. Marketing Consultants here at IIM. However, no matter how...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Deliberate & Creative Approaches, Qualitative Research
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing partnerships with top-notch research facilities and recruiting firms. We value and depend upon these relationships to deliver excellent, not average, research...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Deliberate & Creative Approaches
As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself recommending ways to expedite research without jeopardizing the quality of the results. Having spent over 18 years on the client side in Brand...
