by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Deliberate & Creative Approaches
Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue or question. However, due to changes in technology, new methods of gathering data, busy schedules, and tight budgets, this is becoming a misguided...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Qualitative Research
So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the last group to debrief the project with the rest of the team. Two things struck me immediately about this question…and, hopefully, you too. First, I...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Qualitative Research, Quantitative Research
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social media, incredible amounts of data are generated by the second and many of our clients are struggling to keep up. Seventy percent of the digital...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction
When is the Right Time to Use Online Research? You might ask yourself, why would I use an online or mobile approach for qualitative market research? Isn’t it basically the same as doing in-person qualitative but in the virtual world? Well, while it’s...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Resources
Identifying a great insight is every marketer’s dream. However, do we really understand what a true insight is versus simply a finding? And, do we understand how to go about identifying them? I’m hoping to shed some light on this very important...
