by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction
Lambs & Marketers: A Shared Strategy Lambs instinctively seek high ground so they can see, hear, and smell predators early; it helps them survive. Brands that correctly identify the high ground not only survive, they strive. They meet consumers’ needs by...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Qualitative Research
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to selecting a qualitative market research company. So, I asked myself, if I was in the client shoes (which I and many of my fellow IIM Consultants have...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Qualitative Research
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner. While it’s great to have a list of what to look for; it’s also good to have a list of what not to look for so that you can identify any...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Quantitative Research
Are you drafting a creative brief for new packaging? Are you looking to elevate your brand’s communication to be more relevant to your target audience? Do you have confidence that the direction you are taking will differentiate your brand within the category and...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Quantitative Research
Are you drafting a creative brief for new packaging? Are you looking to elevate your brand’s communication to be more relevant to your target audience? Do you have confidence that the direction you are taking will differentiate your brand within the category and...
