by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Deliberate & Creative Approaches, Quantitative Research
There is a tremendous amount of quantitative survey work being done around the world – some through quick and dirty research and others through much more involved strategic studies like Segmentation and Brand Architecture studies. All of this research produces a LOT...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction, Quantitative Research
“If saving money is wrong, I don’t want to be right!” –William Shatner Are you facing an on-going demand for insights within a limited research budget? Many of our clients have found this to be the case in recent years, but we have proven that...
by Katie Wilson | Mar 30, 2020 | Blog, Definitive Strategic Direction
Has your marketing team ever made a decision you instinctively knew would turn out to be a mistake? Have you ever shared an insight with a marketing partner only to have them make a decision without having seemingly considered the insight you shared? We’ve all...
by Katie Wilson | Mar 30, 2020 | Blog, Current News & Events
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a great opportunity to see familiar faces, meet interesting people and learn about industry challenges, successes and innovation. Upon leaving the...
by Katie Wilson | Mar 30, 2020 | Blog, Current News & Events
Getting closer to consumers…it’s a phrase we as Consultants probably hear and/or use at least several times each week as well as a goal we constantly find ourselves striving to achieve. As familiar as I am with the term and the thinking behind it, I have to...
