by Katie Wilson | Mar 30, 2020 | Blog, Current News & Events, Definitive Strategic Direction, Deliberate & Creative Approaches
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain boring and uninspiring? Whether you’ve experienced this first hand or are in the process of sprucing up your insights deliverables, it’s easy...
by Katie Wilson | Mar 30, 2020 | Blog, Current News & Events, Definitive Strategic Direction
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer’s and researcher’s attention is often divided between various growth opportunities and communication channels. However, something that marketers and marketing...
by Katie Wilson | Mar 30, 2020 | Blog, Current News & Events
April 11, 2014 is the 25th anniversary of Insights in Marketing. It is an occasion that compelled me to pause, and reflect. My first thought is one of deep appreciation to all of our many partners, Clients and Suppliers, who have helped make us successful. Without...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Deliberate & Creative Approaches
That old saying “you are what you eat” holds more truth now than it ever did before. Recently IIM came across an interesting article from USA Today, ” Food as Fashion: We Eat What We Are.” The gist of the article is that Americans today view...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Marketing Effectively to Women
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of Philanthropy, charitable donations peak during the holiday season with the average person making 24% of their annual donations between Thanksgiving...
