by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Given the fast-paced nature of marketing research, our clients and key partners often don’t have the time to reflect on the insights they acquired in 2012 before diving head first into 2013. Therefore, Insights in Marketing has decided to start a new tradition...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click here for first 4...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog series.This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have done to discover the important meta-insights for your organization. However, looking across products, consumers, and industries and identifying...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Insights in Marketing’s tradition of annually sharing deep-rooted insights with our valued clients continues in this blog. The 2013 meta-insights in this blog focus on changing consumer behavior and perceptions. This is Part 2 of a 3-part series; to read Part 1,...
