by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share with our valued clients. (To review the first set of 2013 insights click here and for the second set of our insights in 2013, click here.) These...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights
When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its intended task? Did you ever say, ‘I wish this would …,’ ‘it would be great if this …,’ ‘I hate it when …,’ ‘It bugs me when…?’ If so, you created...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Qualitative Research
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand Personality? Brand Personality is a set of human characteristics that can be attributed to your brand. And, the benefit of a relevant brand...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
Marketers all over have heard lots of noise about changing household roles – men doing laundry and women “bringing home the bacon.” But you might be surprised to learn that perceptions of gender roles might not have shifted as much as you might...
