by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing strategies and tactics to meet your consumers’ needs. While there are many pieces to the puzzle, there are two pieces of information that are...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
So what is an insight? We at Insights in Marketing believe it’s the intersection of facts, data and analysis that brings to life the consumers’ deepest beliefs and desires in a way that enables the business to grow. It’s no wonder, then, why...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Marketing Effectively to Women
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way to determine consumer reaction. While there is a lot of advice out there about what makes an effective concept, we believe 3 key elements are...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
“Young.” “Big spender.” “Passionate.” Marketers everywhere dream about the day they hear these words used to describe their consumer. Premium brands were recently introduced to such a consumer target: the young, urban male –...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction
It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used to be that a successful brand conveyed authority and reliability (think General Motors or IBM); now it’s all about...
