by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Definitive Strategic Direction
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path toward growth. However, how do you know what consumer information is essential and what information is just background noise? Consumer...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute on twitter, multitasking on multiple devices and taking over the internet while others barely care to learn how to search on google? Despite our...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get ahead. Consumer insights are essential now more than ever for competitive advantage, but in addition to insights there are also marketing perspectives...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Definitive Strategic Direction
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products. Consumers wander through the fluorescent lit aisles weekly and come away with an average of 30-40 items. The competition for share of basket is...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding
We have all been there – in focus groups – either observing or moderating a group of consumers. We all know that in-person qualitative can tell you a lot about the consumer and their reaction to various stimuli. How they are feeling, what they are thinking...
