by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding
There’s a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights seekers are finding that a good ol’ dose of armchair psychology can also work wonders when working with consumers. Think about it. Consumer...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Current News & Events
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We believe people have depth and dimension, and that in order for marketers to truly build emotional and lasting connections with their target...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. With that thought in mind, I have selected the ad from Super Bowl 50 that I felt truly connected with...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Qualitative Research, Quantitative Research
Actionable market research empowers companies to make strategic decisions by listening to real people. When researchers and marketers form deeper connections between people and brands, it makes all the difference in the world. Analyzing data and listening to what...
