by Katie Wilson | Apr 26, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Pet Food & Pet Supplies, Resources
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs fulfillment to a comprehensive approach that encompasses physical, mental, and emotional well-being. This chapter explores the historical perspective on pet...
by Katie Wilson | Nov 21, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social media marketplaces. This blog post delves into how these platforms are reshaping consumer behaviors and retail strategies. 1. The Rise of...
by Katie Wilson | Nov 15, 2023 | Blog, IIM Research, Marketing, Quantitative Research
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences that will shape this year’s sales. Here are some of the key trends and insights that retailers should know to make the most of the 2023 holiday...
by Katie Wilson | Nov 15, 2023 | Blog, Communication & Messaging, IIM Research, Marketing
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet iimForum, a different market research service that’s shaking things up. It’s all about helping brands get a real grip on things, in a way...
by Katie Wilson | Feb 13, 2023 | Blog, Communication & Messaging, Marketing
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the ads, or look forward to the halftime show. In fact, four of every five adults say they tune in because they want to see the game, three quarters of...
