by Katie Wilson | Dec 1, 2022 | Blog, Featured, IIM Proprietary Research, Resources
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later (BNPL) fintech apps are seeing a notable uptick in popularity, especially among younger consumers. The growing trend begs the question: why the sudden...
by Katie Wilson | Sep 7, 2022 | Marketing
Right now the market is experiencing a tug of war between consumer sentiment and pent-up-demand, making consumer behavior unpredictable. Market research in four key areas provides consumer insights that make brands more resilient: Spending: As inflation shrinks...
by Katie Wilson | Sep 7, 2022 | Blog, Consumer Truths & Insights, Marketing, Messaging
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations are focusing on branding strategies, evolutionary business plans or revolutionary transformation. In fact, customer focused businesses are 60% more...
by Katie Wilson | Jun 30, 2022 | Blog, Consumer Truths & Insights, Marketing, Messaging
Ads can be designed to do a lot of things — create social buzz, launch a new product, change perceptions. But a breakthrough, like the Ruffles Own your RidgesTM commercial, takes advertising to the next level, creating long-term brand equity. A break through...
by Katie Wilson | May 10, 2022 | Blog, Deliberate & Creative Approaches
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among research and marketing professionals. It is a simple yet effective method of organizing thoughts and generating new ideas using keywords, images, and...
