by Katie Wilson | Mar 22, 2022 | Blog, Communication & Messaging, Consumer Truths & Insights, Resources
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break down barriers impacting real people. Gatorade’s ‘Fuel Tomorrow’ program gets affirmational marketing right. It targets inequity in sports with the...
by Katie Wilson | Mar 10, 2022 | Consumer Truths & Insights
With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for your market research. Ethnography is “the study and systematic recording of human cultures,” according to Merriam-Webster...
by Katie Wilson | Feb 28, 2022 | Blog, Resources
Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The Power of Color Most purchasing decisions are influenced by shoppers emotions and perceptions, and color can...
by Katie Wilson | Feb 10, 2022 | Blog, Consumer Truths & Insights, Resources
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny people drive brand affinity People tune into the Super Bowl to be entertained, and the commercials that drive brand affinity and leave a lasting...
by Katie Wilson | Jan 20, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds of gaining market share. Identifying quantitative and qualitative consumer insights throughout the concept and product development...
