by Katie Wilson | Jan 18, 2022 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen in 2021, well here’s an update. Holiday market research reveals five strategic insights about consumer shopping behavior that will outlast...
by Katie Wilson | Dec 28, 2021 | Newsletters, Resources
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Ron Raskin Our People: Get to Know Ron Raskin Strategic Insights: How to Guide Decisions with Consumer Insights and Market Analysis The Insights In Marketing...
by Katie Wilson | Dec 2, 2021 | eBooks, Resources
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your Organization’s Strategic Decisions? Organizations actually connect more authentically with people and are more profitable when strategic plans are informed by...
by Katie Wilson | Nov 30, 2021 | Blog, Communication & Messaging, Definitive Strategic Direction, Resources
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can give organizations a competitive edge by creating a consumer-centric culture. Three key ways to socialize market research throughout an organization...
by Katie Wilson | Nov 9, 2021 | Blog, Complete Consumer Understanding, Resources
Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is shaping the way most people plan to celebrate, shop and travel this year. People Are Feeling More Sentimental and Nostalgic After missing out on so many...
