by Katie Wilson | Oct 28, 2021 | Infographics
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra TLC from personalized experiences in stores. The way consumers browse, shop and buy holiday gifts may be changed forever by six shopping behaviors...
by Katie Wilson | Oct 14, 2021 | Infographics
At a time when consumers want more personalized products and services, market segmentation research can identify opportunities to innovate, grow and gain a competitive advantage. What is Market Segmentation? Market segmentation provides a more holistic view of...
by Katie Wilson | Sep 29, 2021 | Newsletters, Resources
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Jackie Short Our People: Meet Jackie Short, IIM’s Queen of Quantitative Consumer Insights: Spikes in Search Topics Point to Things People are Ready to Do...
by Katie Wilson | Sep 9, 2021 | Complete Consumer Understanding, Infographics, Resources
1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research expertise know how to shorten research timelines without sacrificing quality. In addition to receiving market research faster, impactful consumer insights...
by Katie Wilson | Aug 26, 2021 | Complete Consumer Understanding, Infographics, Resources
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling stir crazy, most people are enjoying actual face time with friends, family and co-workers. Spikes in online search topics point to experiences many...
