by Katie Wilson | Aug 5, 2021 | Blog, Consumer Truths & Insights
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to reimagine the way they work—and remote jobs are changing consumer behavior. Recent consumer research explains who is likely to work from home, and how remote...
by Katie Wilson | Jul 15, 2021 | Complete Consumer Understanding, Infographics, Resources
Download the Infographic Want to Read More? Cosmetic and Beauty Industry Research Beauty Industry Analysis & Case Studies Does Your Brand Align with Consumers’ Values? Does Your Brand’s Message Ring True with Today’s Consumer? Ready to Rethink Your Package Design?...
by Katie Wilson | Jun 29, 2021 | Newsletters, Resources
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Brian Fletcher Answers Your QuestionsOur People: Get To Know Brian, IIM’s VP of Qualitative ResearchConsumer Insights: Does Your Brand Reflect Your Customers’...
by Katie Wilson | Jun 10, 2021 | Blog, Complete Consumer Understanding, Featured, Resources
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the most educated generation in history, and three out of four believe they are responsible for driving their own careers. 74% Believe a company’s purpose...
by Katie Wilson | May 13, 2021 | Blog, Complete Consumer Understanding, Featured, Resources
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are shaking up the way other generations shop, work and think about race and gender. Consumer research explains what matters most to the next gen...
