by Katie Wilson | Apr 22, 2021 | Blog, Communication & Messaging, Innovation / New Product Development
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out in stores, online and at shoppers’ doorsteps. Multisensory packaging is one way brands can make a lasting impression. Packaging is a powerful brand...
by Katie Wilson | Apr 8, 2021 | Blog, Communication & Messaging, Complete Consumer Understanding
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also buy into what a brand or business stands for. Understanding the consumer mindset can create a positive first impression, elevate the customer...
by Katie Wilson | Mar 24, 2021 | Newsletters, Resources
The Insights Suite A Quarterly Newsletter from Insights in Marketing In This Issue: Consultants Corner featuring Ron Raskin What’s Trending Winning Consumer Sentiment 2021 Consumer Insights Our People – Welcome Nicole Potter Consultants Corner Ron Raskin,...
by Katie Wilson | Mar 16, 2021 | Blog, Communication & Messaging, Complete Consumer Understanding
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and innovate with technology during the pandemic, and eCommerce is booming. Understanding shifts in consumer shopping behavior can empower brands and...
by Katie Wilson | Mar 3, 2021 | Blog, Resources
Help Spread the Word: Support Local Girl Scout Troops & Donate Cookies to Local Heroes with #VirtualCookieBooths This is a challenging year for fundraising, and in recognition of Women’s History Month, we’re joining our friends at Ferraro Foods to spread the word...
