by Katie Wilson | Feb 18, 2021 | Complete Consumer Understanding, Infographics, Resources
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new consumer behaviors and pent up demand beyond 2021, and economists are optimistic the COVID-19 vaccine will boost consumer confidence and sales. People’s...
by Katie Wilson | Feb 8, 2021 | Blog, Complete Consumer Understanding, Resources
Which Super Bowl LV Ads Won Brand Sentiment? Five Marketing Strategies are Creating Buzz The one thing most Americans agree on is their love for football, and 51% of consumers say they tune into the Super Bowl just to watch the commercials according to Kantar. Focused...
by Katie Wilson | Jan 21, 2021 | Blog, Complete Consumer Understanding, Infographics, Resources
5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more than price, and 53% of shoppers say they stock up on consumer packaged goods at the grocery store to prepare for pandemic shutdowns or...
by Katie Wilson | Jan 5, 2021 | Blog, Communication & Messaging, Resources
Actions speak louder than words today, and brands that understand consumer sentiment can win market share and drive growth. Listening to the Voice of the Consumer Can Drive Growth Innovative brands are connecting with consumers and winning market share by...
by Katie Wilson | Nov 12, 2020 | Blog, Resources
People spend 70 percent of their time connected to mobile devices, and share a wealth of consumer insight through their online engagement. The digital landscape is continuously changing, and global mobile data traffic is growing at an annual rate of 46 percent, with...
