by Katie Wilson | Nov 3, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Infographics
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are planning to shop on mobile phones and tablets from the safety of their sofas due to Covid-19 concerns, with a few ‘in and out’ store visits to avoid...
by Katie Wilson | Oct 30, 2020 | Consumer Truths & Insights, IIM Research, Marketing Effectively to Women, Quantitative Research, Resources
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses...
by Katie Wilson | Sep 29, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Resources
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections when they understand the story behind usage data. What is the Role of Mobile Devices in the Consumer Journey? Mobile devices play a pivotal role in...
by Katie Wilson | Jul 30, 2020 | Blog
We all have a lot of questions about what’s next in the COVID-19 business climate, and understanding the consumer journey before, during and after a purchase gives marketers answers to optimize the customer experience. Most consumer journeys start online from a mobile...
by Katie Wilson | Jun 23, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to source for inspiration and information. As mobile technology fuels a convergence between...
