by Katie Wilson | Apr 29, 2020 | IIM Research, Resources
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary generational research illuminates the core values and beliefs shaping attitudes, perceptions and shopping behavior among four generations of adult consumers....
by Katie Wilson | Apr 24, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic trends are redefining traditional gender perceptions, values and lifestyles, and shaping today’s marketing landscape. According to studies by...
by Katie Wilson | Apr 13, 2020 | Blog, Qualitative Research
Whether you’re in the marketing research arena or another people-focused field, qualitative market research revolves around exploring and understanding perceptions, preferences, and behaviors. Through decades of qualitative research experience at IIM,...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Qualitative Research, Quantitative Research
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications. There have been a...
