by Katie Wilson | Jan 5, 2025 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Featured, Gen Z, Marketing, Messaging, Qualitative Research, Quantitative Research, Resources
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic shift in the market. From Gen Z’s embrace of digital fitness to Baby Boomers’ focus on longevity, these trends reveal opportunities and challenges...
by Katie Wilson | Nov 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday present exchanged at a party. But for Generation Z (ages 11–26), the act of giving looks a little different. In a world of digital wallets, experiential...
by Katie Wilson | Nov 20, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each generation is shaking things up, from high-tech tools to the timeless charm of local businesses. Let’s explore how holiday shopping is evolving and why...
by Katie Wilson | Oct 21, 2024 | Consumer Truths & Insights, Featured, Gen Z, Resources
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From major chains like Home Depot and Lowe’s to small businesses, Halloween promotions kicked off as early as April, catering to a generation that...
by Katie Wilson | Oct 14, 2024 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Marketing, Resources
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the growing popularity of body art, the tattoo industry has witnessed significant growth, and specialized tattoo aftercare products have emerged to meet the...
by Katie Wilson | Oct 4, 2024 | Complete Consumer Understanding, Consumer Truths & Insights, Featured, Gen Z, Resources
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z shoppers. Born between 1997 and 2012, this generation is not only digitally native but also highly values authenticity, inclusivity, and...
