by Katie Wilson | Mar 10, 2022 | Consumer Truths & Insights
With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for your market research. Ethnography is “the study and systematic recording of human cultures,” according to Merriam-Webster...
by Katie Wilson | Feb 10, 2022 | Blog, Consumer Truths & Insights, Resources
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny people drive brand affinity People tune into the Super Bowl to be entertained, and the commercials that drive brand affinity and leave a lasting...
by Katie Wilson | Aug 5, 2021 | Blog, Consumer Truths & Insights
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to reimagine the way they work—and remote jobs are changing consumer behavior. Recent consumer research explains who is likely to work from home, and how remote...
by Katie Wilson | Nov 3, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Infographics
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are planning to shop on mobile phones and tablets from the safety of their sofas due to Covid-19 concerns, with a few ‘in and out’ store visits to avoid...
by Katie Wilson | Oct 30, 2020 | Consumer Truths & Insights, IIM Research, Marketing Effectively to Women, Quantitative Research, Resources
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses...
by Katie Wilson | Sep 29, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Resources
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections when they understand the story behind usage data. What is the Role of Mobile Devices in the Consumer Journey? Mobile devices play a pivotal role in...
