by Katie Wilson | Jun 23, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to source for inspiration and information. As mobile technology fuels a convergence between...
by Katie Wilson | Apr 24, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic trends are redefining traditional gender perceptions, values and lifestyles, and shaping today’s marketing landscape. According to studies by...
by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much there. Consumer Passion Has Changed There was a time when the best way to demonstrate brand passion was to display it. Other than venerable giants like...
by Katie Wilson | Apr 13, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Innovation / New Product Development
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if you watch them make their decisions, their behavior conflicts with what they told you?Such is the paradox of consumer decision making!Keep in mind...
by Katie Wilson | Apr 8, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Current News & Events
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never been easier, and that’s cause for concern. There was a time when parents had more control over how fast their kids reached maturation—or, at the...
by Katie Wilson | Apr 8, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women, Resources
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are often failing to connect with female consumers, with only nine percent of women believing they are marketed to effectively. Considering women control...
