by Katie Wilson | Apr 8, 2020 | Blog, Consumer Truths & Insights, Deliberate & Creative Approaches, Innovation / New Product Development
For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect with and understand consumers like never before. Through qualitative approaches like mobile diaries and live video chats, or quantitative surveys completed...
by Katie Wilson | Apr 8, 2020 | Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important...
by Katie Wilson | Apr 7, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
The biggest shopping season of the year is here, and consumers are already spending more than they ever have before. Black Friday and Cyber Monday broke through all historical records and saw approximately a 20% increase from 2017 spending. With an expected spend of...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Deliberate & Creative Approaches
That old saying “you are what you eat” holds more truth now than it ever did before. Recently IIM came across an interesting article from USA Today, ” Food as Fashion: We Eat What We Are.” The gist of the article is that Americans today view...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Marketing Effectively to Women
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of Philanthropy, charitable donations peak during the holiday season with the average person making 24% of their annual donations between Thanksgiving...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Given the fast-paced nature of marketing research, our clients and key partners often don’t have the time to reflect on the insights they acquired in 2012 before diving head first into 2013. Therefore, Insights in Marketing has decided to start a new tradition...
