by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click here for first 4...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction, Marketing Effectively to Women
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog series.This “best of” list is designed to save our clients and key partners a little time and provide them momentum for the New Year (click...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have done to discover the important meta-insights for your organization. However, looking across products, consumers, and industries and identifying...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Insights in Marketing’s tradition of annually sharing deep-rooted insights with our valued clients continues in this blog. The 2013 meta-insights in this blog focus on changing consumer behavior and perceptions. This is Part 2 of a 3-part series; to read Part 1,...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Definitive Strategic Direction
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share with our valued clients. (To review the first set of 2013 insights click here and for the second set of our insights in 2013, click here.) These...
by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights
When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its intended task? Did you ever say, ‘I wish this would …,’ ‘it would be great if this …,’ ‘I hate it when …,’ ‘It bugs me when…?’ If so, you created...
