by Katie Wilson | Mar 30, 2020 | Blog, Consumer Truths & Insights, Qualitative Research
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand Personality? Brand Personality is a set of human characteristics that can be attributed to your brand. And, the benefit of a relevant brand...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
Marketers all over have heard lots of noise about changing household roles – men doing laundry and women “bringing home the bacon.” But you might be surprised to learn that perceptions of gender roles might not have shifted as much as you might...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing strategies and tactics to meet your consumers’ needs. While there are many pieces to the puzzle, there are two pieces of information that are...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
So what is an insight? We at Insights in Marketing believe it’s the intersection of facts, data and analysis that brings to life the consumers’ deepest beliefs and desires in a way that enables the business to grow. It’s no wonder, then, why...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights
“Young.” “Big spender.” “Passionate.” Marketers everywhere dream about the day they hear these words used to describe their consumer. Premium brands were recently introduced to such a consumer target: the young, urban male –...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction
It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used to be that a successful brand conveyed authority and reliability (think General Motors or IBM); now it’s all about...
