by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Marketing Effectively to Women
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute on twitter, multitasking on multiple devices and taking over the internet while others barely care to learn how to search on google? Despite our...
by Katie Wilson | Mar 30, 2020 | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get ahead. Consumer insights are essential now more than ever for competitive advantage, but in addition to insights there are also marketing perspectives...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Current News & Events
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We believe people have depth and dimension, and that in order for marketers to truly build emotional and lasting connections with their target...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. With that thought in mind, I have selected the ad from Super Bowl 50 that I felt truly connected with...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Consumer Truths & Insights, Qualitative Research, Quantitative Research
Actionable market research empowers companies to make strategic decisions by listening to real people. When researchers and marketers form deeper connections between people and brands, it makes all the difference in the world. Analyzing data and listening to what...
by Katie Wilson | Mar 30, 2020 | Blog, Communication & Messaging, Complete Consumer Understanding, Consumer Truths & Insights, Definitive Strategic Direction, Qualitative Research, Quantitative Research
Why Mind Mapping Takes Brainstorming to the Next Level Brainstorming startup ideas on a window A mind map is a simple diagram used to organize ideas logically using keywords, images and color-coding. According to Psychology Today, multiple studies have found mind...
