by Katie Wilson | Apr 13, 2020 | Blog, Communication & Messaging, Qualitative Research, Quantitative Research
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications. There have been a...
by Katie Wilson | Apr 13, 2020 | Blog, Qualitative Research
We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear directly from your customers, you also get a picture of why people act the way they do in certain situations. You are able to understand what...
by Katie Wilson | Apr 8, 2020 | Blog, Complete Consumer Understanding, Qualitative Research
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their households. So, as marketing researchers, we recognize that kids’ opinions matter – a lot. As any moderator who ever walked into a kids’ focus group...
by Katie Wilson | Apr 8, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data research, you’re missing out. Over three-quarters of American adults and a staggering 92% of US adults aged 18-29[1] own a smartphone. And, roughly...
by Katie Wilson | Apr 8, 2020 | Blog, Innovation / New Product Development, Qualitative Research, Quantitative Research
It’s no secret qualitative and quantitative market research are highly complementary to each other and, together, provide a more comprehensive picture of the issues at hand than either type of research on its own. While this is true, in general, it’s also very true...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research, Quantitative Research
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be “good” for a while. Truth is, data starts to age as soon as it’s collected. Depending upon the industry, category, target, and type of...
