by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
In the past, when people heard the words “qualitative – engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements requiring careful management. The backroom, and the clients in it, also require the consultant’s attention, expertise, and tact before, during, and...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research, Resources
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different research techniques come into the marketplace, our research toolbox is becoming more diverse. But even in the era of Zoom and big data, a recent Wall...
by Katie Wilson | Mar 31, 2020 | Blog, Qualitative Research
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on. If you missed the first part of this series, click here to read it. 6. Get consensus on...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research
Here we are at the beginning of another year… a time to reflect on the past and set goals for the future. As a self-professed lover of all things qualitative, it’s this time of year that I find myself thinking about key qualitative research learnings over the...
by Katie Wilson | Mar 31, 2020 | Blog, Deliberate & Creative Approaches, Qualitative Research, Quantitative Research
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use. And oftentimes, there are multiple research routes that can answer your needs. Of course, there is quantitative and qualitative. However, within those,...
